Bottled water leak reveals tactics to question tap water safety

Leaked messages between PR professionals representing the Natural Hydration Council (NHC) have uncovered suggestions for promoting bottled water that include the distribution of data undermining the safety of tap water.

Founded by Danone Waters, Nestlé Waters, and Highland Spring, the NHC says its mission is to communicate the facts about bottled water and promote its environmental, health, and other sustainable profits.

But Scotland published an article suggesting that the trade body plans to go beyond this brief and use scare tactic to promote bottled water.

E Coli contamination

The sister newspaper of the Scotsman published exerts from messages sent between PR professionals signifying that data on the contamination of tap water could be useful for conversations with journalists.

The explanations were made following the publication of a report by the Drinking Water Quality Regulator in Scotland. The exposure that two tap samples in Scotland were found to contain E Coli in 2008 sparked off a flurry of messages on how such information should be used.

Response

Beverage Daily visited both 3XI and the NHC which both responded with the same statement denying any desire to attack tap water.

"The NHC advocates better consumption of all water - be it from bottle or tap," said the statement. "It was formed to communicate the facts and health benefits of bottled water and has no mission or desire, either publicly or confidentially to denigrate tap water."

In the past the bottled water industry has been criticized in the press for creating products that are virtually indistinguishable from tap water, save for the plastic packaging. NHC was set to counter this awareness and promote the benefits of bottled water.

2 – litre Bottle Recycling Process

Why bottled water is an excellent beverage?

Summertime in the U.S. & also in Other Countries brings temperatures across the nation often soaring above 90 ° F. Americans have a variety of succulent choices to help them to stay hydrated and refreshed. In today's market, many customers are choosing bottled water. Bottled water is an excellent choice for customers who want to avoid or control calories, sugar, caffeine, or other factors found in most beverages. Due to the severe standards for safety and quality put in place by the FDA, and in great division to its convenience, bottled water is an elegant beverage choice for summertime refreshment for people at home, school, the office, or on the go.

In order to keep away from heat stroke and other serious conditions caused by dehydration, health experts suggest everyone to stay properly hydrated. Although sufficient hydration is important each and every day of the year, it is even more important during periods of extremely hot temperatures. So, when drinking bottled water to maintain proper hydration becomes even more essential to an individual's health. Here are some of the caution signs of dehydration: nausea, headaches, dry lips and loss of energy. The more dehydrated person becomes, the greater the health risk. This is particularly true in the elderly and very young.

At Bottle itself Your Brand we suggest a variety of bottle sizes to meet your bottled water needs. Just ask the shopper and get help for the product selection.

Bottle Tree Ranch

Pepsi bottler to construct Europe’s largest bottling factory, worth $150 million, in Romania

Pepsi bottling company is investing $150 million (euro105 million) to construct Europe’s largest bottling factory in Romania, officials said Monday.

The industrial unit will be located west of Bucharest, the capital of Romania, and will cover over 30,000 square meters. It will open on Sept.1, 2009.

In 2007, PepsiAmericas took over the group of Quadrant-Amroq Bottling QAB, a Pepsi producer and distributor in Romania.

The two production units for QAB Romania are in Bucharest and the other one in Covasna, in central Romania.

In Soviet communist rule, Pepsi was the only western soft drink that could be bought in Romania. Contender Coca Cola only appeared on the market in Romania after the Soviet Union’s collapse in 1989.

Pepsi Company announced previously this month it achieved an agreement to take over its two largest U.S. Pepsi bottlers, Pepsi Bottling Group and PepsiAmericas, in a $7.8 billion (euro5.45 billion) cash and stock deal.

PepsiAmericas sales were down upto 6 percent in the second quarter to $1.26 billion (euro880 million) compared with $1.34 billion in the same period a year before.

Bottle Inspection System

What's On The New Label

All nonprescription, over-the-counter (OTC) medicine labels have detailed usage and warning information so consumers can properly choose and use the products.

Below is an example of what the new OTC medicine label looks like.

* Active Ingredient: Therapeutic substance in product; amount of active ingredient per unit.
* Uses: Symptoms or diseases the product will treat or prevent.
* Warnings: When not to use the product; conditions that may require advice from a doctor before taking the product; possible interactions or side effects; when to stop taking the product and when to contact a doctor; if you are pregnant or breastfeeding, seek guidance from a health care professional; keep product out of children’s reach.
* Inactive Ingredients: Substances such as colors or flavors.
* Purpose: Product action or category (such as antihistamine, antacid, or cough suppressant.
* Directions: Specific age categories, how much to take, how to take, and how often and how long to take.
* Other Information: How to store the product properly and required information about certain ingredients (such as the amount of calcium, potassium, or sodium the product contains)