Bottled water leak reveals tactics to question tap water safety

Leaked messages between PR professionals representing the Natural Hydration Council (NHC) have uncovered suggestions for promoting bottled water that include the distribution of data undermining the safety of tap water.

Founded by Danone Waters, Nestlé Waters, and Highland Spring, the NHC says its mission is to communicate the facts about bottled water and promote its environmental, health, and other sustainable profits.

But Scotland published an article suggesting that the trade body plans to go beyond this brief and use scare tactic to promote bottled water.

E Coli contamination

The sister newspaper of the Scotsman published exerts from messages sent between PR professionals signifying that data on the contamination of tap water could be useful for conversations with journalists.

The explanations were made following the publication of a report by the Drinking Water Quality Regulator in Scotland. The exposure that two tap samples in Scotland were found to contain E Coli in 2008 sparked off a flurry of messages on how such information should be used.

Response

Beverage Daily visited both 3XI and the NHC which both responded with the same statement denying any desire to attack tap water.

"The NHC advocates better consumption of all water - be it from bottle or tap," said the statement. "It was formed to communicate the facts and health benefits of bottled water and has no mission or desire, either publicly or confidentially to denigrate tap water."

In the past the bottled water industry has been criticized in the press for creating products that are virtually indistinguishable from tap water, save for the plastic packaging. NHC was set to counter this awareness and promote the benefits of bottled water.

2 – litre Bottle Recycling Process

Why bottled water is an excellent beverage?

Summertime in the U.S. & also in Other Countries brings temperatures across the nation often soaring above 90 ° F. Americans have a variety of succulent choices to help them to stay hydrated and refreshed. In today's market, many customers are choosing bottled water. Bottled water is an excellent choice for customers who want to avoid or control calories, sugar, caffeine, or other factors found in most beverages. Due to the severe standards for safety and quality put in place by the FDA, and in great division to its convenience, bottled water is an elegant beverage choice for summertime refreshment for people at home, school, the office, or on the go.

In order to keep away from heat stroke and other serious conditions caused by dehydration, health experts suggest everyone to stay properly hydrated. Although sufficient hydration is important each and every day of the year, it is even more important during periods of extremely hot temperatures. So, when drinking bottled water to maintain proper hydration becomes even more essential to an individual's health. Here are some of the caution signs of dehydration: nausea, headaches, dry lips and loss of energy. The more dehydrated person becomes, the greater the health risk. This is particularly true in the elderly and very young.

At Bottle itself Your Brand we suggest a variety of bottle sizes to meet your bottled water needs. Just ask the shopper and get help for the product selection.